Official Mandatory Fancy Bio


Arman Assadi

Arman Assadi — Owner of Assadi Media LLC & co-founder and CEO of Project Evo


Co-founder & CEO of Project Evo. Arman helps people uncover their unique craft and create self-directed lives at ArmanAssadi.com — the #1 resource for solopreneurs. He is a contempo philosopher, consultant, and former Googler.

Companies like IBM, T-Mobile, PayPal, Century 21, Booking.com, and 1-800-Flowers.com have implemented Arman’s educational programs. Many Fortune 500 companies, Silicon Valley startups, celebrity entrepreneurs, and New York Times bestselling authors have consulted Arman and generated tens of millions of dollars with his insights and strategies.

He has worked with influential thought leaders like Neil Patel, Lewis Howes, Jason Silva, Timothy Sykes, Gerard Adams, Jeff Walker, and more. While Entrepreneur, Business Insider, Fox Business and Huffington Post have all featured him and his work.

Arman is also an obsessive world traveler. His top five favorite countries (so far) are Cambodia, New Zealand, Cuba, Thailand, and Spain. As he says:

Teaching is my craft, reading is my fuel, philosophy is my passion, soccer is my recreation, music is my love, and travel feeds my soul.

He is based in San Francisco, CA.


The Real Story

Would you believe me if I told you I left my six-figure job at Google, took a sabbatical to Cuba, and returned with a plan to start a blog and become a “solopreneur” — but had no technical experience and zero clue how to even create a website?

It’s true. But why would I leave the best company in the world without a plan? More on that in a minute.

First off, you’re probably wondering, what the hell is a solopreneur? Here’s a fancy definition I created:

so·lo·pre·neur·ship. definition: noun.

1. a unique long-term strategy to self-directing your career and life

2. a modern approach to entrepreneurship with a focus on building independently owned business(es) that generate wealth through limited financial investment.

3. an ideology that allows a person’s chosen craft and lifestyle to take precedence, not the business.

Solopreneurship is a revolutionary, self-directed career approach that breaks away from the conventional life. It’s about being the captain of your ship and embracing your true craft. It’s about being free — but ultimately— it’s about being fulfilled.

Keep in mind, not all solopreneurs are full-time business owners. Some of them are sidepreneurs while others are intrapreneurs who approach their careers entrepreneurially. But all solopreneurs are self-directed thinkers who believe in doing work that matters. Work that only they can do.

So yes, I left my cushy job at “The Googs”. The first couple years were hard, I was truly starting from zero and bouncing around from one idea, article, resource, etc. to the next. I remember doing Google searches for silly phrases like “online business ideas”, and being frustrated by all the shitty, spammy articles (so eventually I wrote my own). It can be an emotional roller coaster with some dark moments, but nothing in the world is better than the freedom and personal upgrade that comes with directing your own life.

I am endlessly fascinated by the adventures of life and have an insatiable hunger to fully experience each moment. while doing my part to impact people positively. People often tell me I’m an “old soul”. I’m okay with this, as long as what they’re imagining is someone like Gil Pender from Midnight in Paris.

I have a lot of sides to my personality and love connecting with just about anybody as I travel the world — young students in Burma, aspiring country music singers in Nashville, brutally honest New Yorkers, adventurous porters in Tanzania, curious backpackers from around the world, elderly hikers in Salzburg, smiling rickshaw drivers in Cambodia — it doesn’t matter. I’ve learned that everyone has an incredible story and if you’re curious and genuine enough they may share it with you.

For example, I did a 7-day hike and climbed Mount Kilimanjaro with some of my best friends.

Kilimanjaro - above the clouds


I went to the World Cup in Brazil with my father and brother, something we always dreamed about doing growing up.

world cup brazil - saman baba me


I posted up on this wall in Cinque Terre, Italy.

Cinque Terre_a_2015_edited


I visited the Camp Nou in Barcelona and watched a game sitting just 10 yards from the field (they won and Messi got a hat trick).

Barca Camp Nou


I played with this tiger in Northern Thailand.

Thailand tiger pic


So yes, I’m consumed by wanderlust. As a kid, I grew up with very little compared to my neighbors, which is a lot relative to the rest of the world. (The average American is in the top 2% in the world, so not sure what everyone here is complaining about.)

Apparently, I used to like karate.

2 years - kung fu


I was a bit of a rebel growing up, but only because I incessantly questioned people and asked: “why”. Ever notice how people that don’t ask that question themselves don’t like hearing it?

I took every job so I could support myself and feel independent. My first real job was at a skating rink. I was the kid that sprayed your shoes with deodorizer (be nice to that kid). I blended smoothies at Jamba Juice, got into real estate as a mortgage consultant, took a job at Nordstrom and got really good at wearing suits, then went to Cingular Wireless (now AT&T) and was there for the launch of the original iPhone.

Somehow I eventually got into San Diego State University, which was a major goal for me.




I started to shine in classes that embraced critical thinking and Socratic discussion. That led to my business professor recommending me for a job at 3M and moving to Manhattan. I made sure to keep the carpets lint-free at our trade shows.



After a couple of years, Google called. And after 6 months of grueling interviews, I was back in California.

Google on bicycle_2011


Now I have the type of career where no one outside of my industry has any idea what I do. One of my family members told their friend I work in IT. A friend thinks I’m a life coach. And I’m sure someone out there thinks this is all just a cover for illegal activities (I’m allowed to make jokes like that, right?)


How I Make a Buck

My life’s mission is to teach and inspire people to create self-directed lives. I help people identify their unique professional craft and become successful solopreneurs.

In two sentences I just told you why and what I do. My what may change, career interests and projects usually do. But my why is here to stay — it’s my purpose. Motivation is temporary and in business it’s critical to know precisely why and what you do for people.

So what is this website? Well, I think of it as my home base for everything I do. Mainly, it’s a resource for people like you to get the tools, knowledge, and resources you need to create a self-directed life as a solopreneur.

This site is not one of those “follow my exact steps in this secret new niche online business, passive income wealth machine, read my income report” websites. I do occasionally talk about what’s working for me, but that’s not my main goal. I care much more about helping you find and create what you uniquely do best.

That requires going deep to examine the root of why you do what you do, using cognitive psychology, increasing emotional intelligence, deconstructing the frameworks of world-class entrepreneurs, and doing exercises to build new foundations. That’s where I come in — to simplify these processes and make them easily digestible for anyone, anywhere. So if you’re wondering why I don’t show off my income or sell you on laptop lifestyle dreams, it’s intentional. There are plenty of other awesome blogs for that.

However, I know people still want to know how I make a buck so here’s a quick breakdown:


This Website

I make passive and active income through this website. I publish content based on what I’m learning and focus on helping and building a relationship with readers like you. There are no ads on the website and it’s all fully funded by me. Sometimes I recommend tools that I use and love, like on my resources page. Companies sometimes pay me a small percentage for referring people, and over time, these add up. I also have a private email list and communicate directly with people there. Sometimes, very rarely, I will recommend a friend’s product or service that I use and similarly make revenue there. The email list is the main asset of the company, while social media platforms are also a way to engage more people.


Educational Programs

My first product was a training program called Effortless Email. I performed multiple product launches and reached many new audiences. This led to new opportunities, like moving the program to Udemy and becoming a Udemy for Business instructor. The program is now implemented as employee training in many large organizations, and these companies pay a subscription rate to use the program.


Consulting and Copywriting

Initially, I started consulting because I missed collaborating and working directly with people. I started with a couple small businesses and produced some big results — massive increases in profit, higher conversions, and optimized product funnels. I also started copywriting and companies loved the depth of my work and unique way I presented their branding and voice. I quickly realized I had a lot of value to offer and invested in building my skills and cultivating relationships with world-class thought leaders, influencers, and NYT bestselling authors. Since then I’ve worked with some amazing companies and am able to charge hundreds of dollars per hour for my work, and still over-deliver. These days I only take on one or two clients at a time and have a waiting list (a good problem). I also opened myself up to one-on-one consulting calls on Clarity.


Investments and Partnerships

I don’t believe in holding onto cash because early on I learned the wealth formula that truly rich people follow. As time goes on, more of how I make a buck is earned through passive income in assets. Occasionally I’ll also invest my money and/or time into online startups with people I trust, in exchange for ownership and/or equity in the business.


What’s In It For You

“The master in the art of living makes little distinction between his work and his play, his labor and his leisure, his mind and his body, his information and his recreation, his love and his religion. He hardly knows which is which. He simply pursues his vision of excellence at whatever he does, leaving others to decide whether he is working or playing. To him he’s always doing both. ”

― James A. Michener

I really love that quote, but I’m no master. I’m a student with an endless hunger to create a masterful life, and what inspires me most is sharing the lessons and journey with others.

So here’s my offer to you: let’s uncover what makes you unique, identify your professional craft, create a self-directed life, and help you thrive as a solopreneur. Let’s explore these topics together and uncover what your true self wants for this life. And let’s set you up to be free — financially, physically, mentally — and do what you want, when you want, how you want.


Now What

  1. Shoot me a comment below or email me and let me know: A) Does this resonate with you? B) What are you working on, struggling with, or aiming to do next?
  2. Head to the getting started page for everything you need to start taking action now.
  3. Make sure you enter your best email below (or you can click here) and to access my private email list and get access to my Solopreneur Insider Insights newsletter. This is where the main conversation happens. Once a month you’ll get an update with the latest tools, resources, and insights, plus my most popular posts.


  • Alrighty—opening the about page up to comments :)

  • Vinoth

    Inspiring !!!!

  • Hey Arman,

    Found your blog from your recent interview on The Solopreneur Hour podcast. Happy to find another FREEDOM FIGHTER that I can tap into for motivation and inspiration.

    Looking forward to reading more of your content.


    • A big welcome, friendo! Thank you for being here, I appreciate you. Keep in touch with your journey.

  • Yan

    I’m so glad I found this site. Have been procrastinating for so long…Thank you, Arman!

    • It’s a pleasure to have you here, Yan. I hope you discover a ton of useful knowledge and resources here. Appreciate you!

  • Pourya Darnihamedani

    Arman you are an inspiration to me and many other potential entrepreneurs. I am an entrepreneurship researcher but very much like to do some side activities as academia can sometimes be boring! I started self-publishing as I like writing and prepare some online courses. Hope to be in contact with you.

    • Pourya, thank you! I’m honored. So glad that someone like you (a PhD/researcher) and others at your university are finding the site helpful. Definitely keep experimenting and enjoy the journey. If I can ever help please reach out, I’m an email away! :)

      • Pourya Darnihamedani

        Thanks a lot for your kind words! I will send you an email soon as I need some inspiration :-) Let me know if you ever come to the Netherlands. Cheers bro!

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