Effortless Email landing page
The page above was created using OptimizePress

Always Be Selling: How to Create a Sales Page That Converts (For Any Product or Service)

You can have a million different million dollar ideas.

But until you start testing them and building actual websites to deliver your product of service, you’ll never know if you’ve got a real business.

Creating marketing, sales, landing, and squeeze pages is a huge part of that. These days, with a WordPress site you can do just about anything. I’ve personally used many different plugins and tools to create different types of sites with a variety of pages. After thorough testing you’ll find what works best for you. But, who has time for all that?

Unless you enjoy that kind of stuff (like me), it’s a pain to figure out what tools are best for you (and minimizing your costs). It’s much easier to save yourself some time by learning about other people’s experiences and reviews of certain products—especially the ones who are more savvy/experienced users.

The number of companies out there that have created tools for sales/landing pages is remarkable. This post is mainly focused on OptimizePress 2.0, but is compared closely to many of its competitors.

If you’ve ever needed to create any type of sales page on your website, you need to read this post. In it’s entirety.

 

Enter Sean…

One of the absolute most difficult things to do in online marketing is to write and create a sales page.

Not only do you have to think about being persuasive and writing effective copy, but the technical hurdles of it can be completely overwhelming to many people.

I’ve spent dozens of hours trying to create sales pages that look good, and I always seem to come up just a little bit short. The tools out there for helping the less technically inclined are relatively few and far between.

Over the last couple years however we’ve seen a slew of tools come out to help people create better sales pages. Lead Pages, OptimizePress, ProfitsTheme, all of one goal – to help you convert more sales and generate more leads.

In 2011 after much deliberation, I decided to create Location Rebel using OptimizePress 1.0.  It had its pros and cons, but generally it got the job done and has helped me not only create effective sales pages, but it helped me manage my entire membership back end – which is no small task considering it has nearly 400 pages.

The one thing that bothered me about the original Optimize Press was the fact that I didn’t think the sales pages were all that aesthetically pleasing.  They could do the job, but I still couldn’t make it do exactly what I wanted.

Enter OptimizePress 2.0.

Released in August 2013, its probably the most excited I’ve ever been for a new theme – and after working out some of the bugs in their first versions, I’m really excited by what it enables you to do.

This forms the basis for our post today.  I’ll be coming back and talking about why OptimizePress is so valuable later on, but first I want to cover some of the more fundamental aspects of what makes a good sales page, how to create an outline for it, and the 5 game changers that will help boost your conversions.

This is a bit of a monster post, so you may want to grab a coffee or a beer and settle in, because if you’re new at creating a sales page for a product or service you’re offering, this should be one of the only posts you’ll need.

Continue reading…

 

About Arman Assadi

Owner of Assadi Media LLC and co-founder and CEO of Superhuman Labs LLC. Arman helps people uncover their unique craft and create self-directed lives as solopreneurs. He is also one of the top branding and strategy consultants in the digital business space, working with many well-known tech companies, celebrity entrepreneurs, thought leaders, and New York Times bestselling authors.