Arman Assadi helps leaders and creatives find their flow. He is the host of FLOW with Arman Assadi, co-founder & CEO of Project EVO, and founder & CEO of Assadi Media. He was featured on the cover of Foundr Magazine — which has featured household names like Richard Branson, Brené Brown, Mark Cuban, Gary Vaynerchuk, and Arianna Huffington.

Arman is the co-creator of the EVO Planner™ (the most funded planner of all time), the Elements Assessment™, and has been the chief strategist and copywriter behind 13 different 7-figure launches. Fortune 500 companies, Silicon Valley startups, celebrity thought leaders, and New York Times bestselling authors have consulted Arman and generated tens of millions of dollars with his strategies.

He is based in San Diego, California.

Arman Assadi

Until you make the unconscious conscious it will rule your life and you will call it fate.

Carl Gustav Jung

My Story (And What It Means for You)

Arman Assadi

If you are here right now reading these words, I want to tell you something…

No matter who you are, where you’re from, what you believe, or what you’ve done — I’m honored to meet you. Not honored like you’re this holy person and I’m bowing down. More like a sense of gratitude. This little moment is special to me.

All life is a miracle. The fact that we exist is a miracle. And I intend to enjoy this experience as much as possible. But, it doesn’t always go that way. I have my moments, angry teenager-like meltdowns, complexes, and frustrations. I fall, like all. But at the root of my being lies an insatiable hunger for knowledge. And life itself.

But let me be clear — I was not born with all this hunger. A piece of it may be innate. But as far as I can tell, most of it is a product of circumstance. It manifested through challenges, traumas, and even tragedy. And for that, I am grateful.

Today, this means I am what the world calls an entrepreneur. I have no job, boss, or fixed income. I pursue what I find fascinating and meaningful to me which is also helpful to others.

I continually attempt to align my efforts toward a single north star — ”what would you do if money were no object?”

Today, work-wise, that revolves around a few things.

What Really Matters

But before we get caught up talking about all the things I do, let me address something very important…

After years and years of being obsessed with achievement, I’ve learned a very difficult lesson. Something only the great masters of the world truly know and embody. I no longer believe in having an external purpose. And I don’t care how many blogs, books, or internet gurus insist on me having one. What I care about is my moment to moment experience and state of fulfillment. And I believe this only comes through the acceptance of this very moment. Through the power of flow.

Then — and only then — after you have accepted this moment, and perhaps even begun to find joy in it, can one even begin to think about having an external purpose. In other words, it all begins and ends with realizing who you really are. Otherwise, life will be spent on the roller coaster hamster wheel of achievement-oriented success that everyone else has created for you. I am completely done with that lie. Hard pass for me.



I’ve always been a bit of a non-conformist and can be quite philosophical. Think Dumbledore from Harry Potter — just as good looking, a little younger, with a few more magical powers.

What I truly enjoy most in life is connecting with others. Nothing lights me up more than seeing someone have an aha moment. If I wasn’t learning, sharing, and helping people I’d feel empty inside. In fact, for a while, I was. I went through years of suffering. Honestly, I was just trying to survive and get through it all. I had very few positive figures in my life and was disconnected from my potential. At times this made me cynical, but deep down I continued believing there was more for me and developed a strong will and optimism.

I had my first awakening experience at the age of 16. From that point, I began applying myself and developing my conscientiousness. Eventually, I got into a decent university (SDSU), and after a lifetime of hating school, I suddenly loved it. I found myself deeply engaged. Suddenly I was the most active, passionate person in the classroom.

Arman Assadi Image

I found my voice and became a leader.


This opened many doors, one that led to a special opportunity to get a high-level job at 3M upon graduating. I moved to New York City, lived in the heart of Manhattan (East Village 4 Life!) but it lasted just 2 years before I got recruited and was offered a dream job at Google at the headquarters in California.

The first year or so was great. But things quickly changed in our organization and the rebellious entrepreneur hiding inside me was having trouble working the system. Eventually, I had no choice but to break it all apart and leave my “successful” life.

I quit my six-figure job at Google, bought a ticket to Cuba, and drank Hemingway daiquiris until I found myself in a semi-intoxicated, inspired state and decided I was going to become a “solopreneur”. I had no business idea, no backup plan, and zero technical experience.

Somehow, I survived. Barely. At one point I had $18 USD in my bank account and tens of thousands of dollars in credit card debt. I was living in San Francisco, one of the most expensive cities in the world, trying to survive as a brand new, inexperienced solopreneur.

It wasn’t working. But I knew all I needed was time.

Time to learn the rules of the new game, but more importantly, time to discover many of the things I’ve mentioned to you above. That none of that stuff really matters and that everything is actually okay. In fact…


It’s  Perfect, Just the Way It Is

Man, that puts such a big f*cking smile on my face…

By now, you might be getting a sense of who I am. People often tell me I’m an “old soul”. I’m okay with this, as long as what they’re imagining is someone like Gil Pender from Midnight in Paris — but a little more suave and less neurotic.

I have a lot of sides to my personality and love connecting with just about anybody as I travel the world — young students in Myanmar, aspiring country music singers in Nashville, brutally honest New Yorkers, mountain-climbing locals in Tanzania, curious backpackers from Scandinavia, traditional hikers in Salzburg, smiling rickshaw drivers in Cambodia — it doesn’t matter. I’ve learned that everyone has an incredible story and if you’re curious and genuine enough they just might share it with you.


Which makes me realize… this is more than enough about me. Now I’d love to learn about you.

Who are you?
What makes you excited?
What do you dislike?
What are you working on?
How can I help?

Arman Assadi

Arman Assadi